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How to market my products
Today Chinese are brand conscious. Channels for mass advertising include publications, radio, television, billboard displays, online marketing, blogging, and sports sponsorship.
Given China's size and diversity, as well as # 1 internet usage in the world. It makes sense to engage online promotion. Google Chinese version is only #4 on China online search engine, far behind domestic search engine. Plus, few people in China visit a USA company's website directly, this is not only because of language barrier, but also because of the slowness of Internet access across the Pacific and other restrictions.
The benefits of doing online marketing in Chinese are
- Create vast new business opportunities by adding millions of potential new customers you target;
- Give your customers in China more confidence which increases the likelihood their purchasing your products (more than 5 times greater than if you don't translate Chinese);
- Reach over millions Chinese who can only access the Internet in Chinese;
- Double your site stickiness (Visitors stay for twice as long on sites presented in their own native language) (In the case of Chinese, it will be much more than "Double")
- Your company is likely to be considered as long-term commitment to China by Chinese partners or customers.
Want to market your products online in Chinese in China, please send your questions to Ask us how to do business in China
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